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Contact: Barbara Carver
SPECTOR, CHAIRMAN OF INNOVATION FUND, ANNOUNCES THAT STUFFED ANIMALS
MAY BECOME AN ENDANGERED SPECIES
Technology to Save the Toy Animals
Donald Spector, Chairman of Innovation Fund (www.innfund.com), announces
a revolution in the doll and plush markets. For over ten years the
company has been developing products to deal with the ever growing
problem of shipping plush. “With the high costs of energy and
limited space in stores, large plush (stuffed) animals are soon to
hit the ‘endangered species list’,” say Spector.
There are also problems with keeping these products clean at the retail
Working with Nottingham-Spirk Design Associates the two companies,
which have over 30 billion dollars in consumer products on the market,
are introducing a line of Children’s Books that have the characters
in the story “Pop Out” of the back of the book.
the publishing industry is in trouble this represents a back to basics
line that is wholesome fun and educational at the same time. Whether
you are buying the product for the book or the story, the value of
having a character emerge from the inside is going to be sensational
and books are going to be fun.
Spector sees a line of books for Disney in the future. A book can
be about “My Trip to DisneyWorld” and from the back cover
a 20” plush figure pops out of the book! The technology is a
major advance. The product looks and feels like a regular stuffed
character but it can be compressed and recompressed continuously.
It is like a Jack in the Box, except it comes out of the box and feels
like a plush animal, not like a batch of springs. This is a perfect
vehicle to re-issue many of the classics stories, including seasonal
product. “We see this as a staple. Like Golden Books, only with
a value added. We see it at Barnes & Noble, Amazon, Wal-Mart,
and K Mart. We hope it will be the new must have,” says Spector.
Retailers, publishers and marketing companies have shown great interest
and the product will be launched in the first quarter of 2007, but
there is a chance it might be some test markets for the 2006 holiday
Donald Spector is also Chairman of the Board of Trustees of New York
College of Health Professions (www.nycollege.edu), which will be launching
a line of educational textbooks later this year.
The first book in that series will be a book on success co-authored
by Senator Michael Balboni and Barbara E. Carver. That book, which
explains a new, unique molecular model of social interaction, will
also be embodied with new technology.
book industry has not kept pace with the times,” explains Spector.
“While special books like those from Leapfrog introduce electronics,
the “Pop Out” books contain technology but are still warm
and fuzzy. The technology for textbooks that will be introduced in
the College’s line of books will simply blow the lid off of
what we call books and provide a seamless interaction between books
I first started exploring the book business I couldn’t believe
the small quantity of each publication. It becomes a self fulfilling
prophesy where there is not enough money for marketing or advertising.
We believe our entry into the market with powerful partners will change
the industry and hopefully get kids interested in books again,”
Rodas, who worked with Donald Spector on many of his early inventions,
was Co- Chairperson of the March of Dimes Reading Champions Program
with Barbara Bush. “These products,” says Mary “will
knock people’s socks off!”
MORE INFORMATION, PLEASE CONTACT: BARBARA CARVER AT
516-921-3100 OR VIA EMAIL AT firstname.lastname@example.org