Innovation
Fund LLC
Metropolitan Tower
146 West 57th Street, suite 33D
New York, NY 10019
Contact: Barbara Carver
Phone: 516-921-3100
For
Immediate Release
Flavor
Tops from Innovation Fund Selected as
“The Next Big Thing” from the U.S.
by the Global Soft Drinks Congress in Madrid
Flavor Tops Caps were winner of the 2006 Global Design
Award from the Bottled Water Industry
Barbara Carver, a partner in Innovation Fund who accepted the design
award just a few months ago from BottledWaterWorld for best closure,
presented Flavor Tops® at the Global Soft Drinks Congress in Madrid
last week.
Ms. Carver was formerly Vice President of Business
Development at Charles of the Ritz, a division of the Squibb Corporation,
which included brands such as Yves Saint Laurent and Versace fragrances,
Bain de Soliel, Jean Nate, Enjoli, several prestige cosmetic lines
and the Aroma Disc System (the first electronic air freshener). She
was extremely pleased to be asked to speak before the international
gathering of soft drink and beverage executives about Flavor Tops.
These unique proprietary caps can change any bottle of plain water
into almost any type of flavored drink, nutritional supplement, energy
or sports drink, alcoholic beverage or even medicine by simply twisting
onto the bottle. “The Flavor Tops technology is a natural for
the bottled water industry and I wanted to get our message across
that we are also important for additives to the Soft Drink and Beverage
industries,” Ms Carver said. “I received great interest
in our caps from the major multi-national companies including PepsiCo
and Schweppes/Cadbury. It was an honor to be recognized under the
banner of ‘The Next Big Thing’ for this industry,”
she added.
Flavor Tops continue to get interest throughout the
world and are scheduled to be launched this year. Many top companies
in the food and beverage categories are working on applications for
their own brands and products. There has been intense interest from
schools, the military and other government applications, in addition
to the regular consumer market. “As freshness, flavor variety
and the potency of vitamins and other supplements become more important
to the consumer, I believe Flavor Tops will become a significant way
to deliver these benefits,” Ms. Carver commented. “It
is easier to carry around your favorite flavor and type of drink enhancement
in a cap and then just screw them onto any bottle, than it is to carry
around the bottle!” With airline and travel regulations, this
will become more of a necessity than a luxury in the future.
Before the Flavor Tops caps have even been introduced,
they were chosen as ‘Innovation of the Week’ by Fortune
magazine, won the 2006 International Best Closure Design Award and
have now have been selected as the ‘The Next Big Thing.’
“Wait until they hit the store shelves!” says an excited
Ms. Carver.
Flavor Tops has been licensed for certain applications
and territories to a multi-billion dollar global Flavor and Fragrance
supplier, while Innovation Fund has retained the remaining rights.
The product is under consideration by top beverage consumer product
companies in emerging markets which are presently working on their
own strategies to adopt this new patented technology.
Innovation Fund (www.innfund.com) is a world leader in innovations
and technology and has ventured with Nottingham Spirk on the new Flavor
Tops concept. Together these firms have introduced over 30 billion
dollars in product to the marketplace. Innovation Fund LLC owns proprietary
technologies from Computer and Satellite technologies to Consumer
products and Entertainment properties. It licenses to or joint ventures
with Fortune 500 companies and is a worldwide leader in innovation.
FOR MORE
INFORMATION, PLEASE CONTACT: BARBARA CARVER at 516 921-3100 or VIA
EMAIL AT bcarver@innfund.com
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